Oddly and/or appropriately enough, Tim first alerted me to this new lingerie website called True & Co. He’d read about it on a tech news site which had chronicled the crazy response to the site launch, whereupon the company ran out of the merchandise it had allotted for the entire year. Okay, what? A bra shop ran out of bras? I went to the website to check it out.   Note: I hate bra shopping – to me, it’s worse than swimsuit shopping, because at least that’s a choice – bras are a necessity and therefore a more stressful experience. I have to wear one every day.  I’ve had those ladies with the measuring tape tell me my measurements, so I assume that they know what they are doing and stick to ‘my’ size. I often end up in bras with gaping in the cups, too large band sizes, etc. WTF. I hate it. 

Enter True & Co.

Instead of entering in ’34B’ and choosing a bra to purchase, this site asked me a series of questions to determine my fit needs – every aspect and angle (strap placement, lift, etc )gone over in this handy quiz. At the end of it, I didn’t feel exactly great – I worried I was lopsided, etc., but I kept going. I was determined to get a great bra.

Then, they presented me with a selection of 20 bras in assorted sizes that they thought would fit me perfectly. I chose three styles that appealed to me, and the fit specialists would pick two especially for me (they don’t tell you which two).  , then you are sent all five bras to try on for 7 days. If you decide to keep one, you’ve already paid the $45 and are done. If none of them fit you perfectly, send them all back and try 5 new bras (free shipping both ways).

I got my box of bras last week. Of course, I was both excited and nervous to try them on. When I saw the sizes they’d sent me, I was certain I’d be sending them all back. But then I tried them on, and lo and behold – they were right!  I have never had such a positive experience trying on a bra before, and cannot believe how great I feel. I would have kept four but spending $180 on bras wasn’t exactly in the budget. In the end, I chose two and sent the rest back, but I am SOO looking forward to buying more!

Yay for great looking boobs! Yep, I said it.

P.S.  This is my own post, written only to inform you ladies of this awesome site. I have not been paid for, nor is this post endorsed by, True & Co.